International Journal of Medical Marketing logo Palgrave Macmillan logo

This title is now published as Journal of Medical Marketing

Publisher: Palgrave Macmillan

Related content
Volume 4, Number 2, April 2004

< previous issue | all issues | next issue >

pp. 89-90(2)
Author: Lerer, Leonard

Market Metrics — The global cardiovascular drug market
pp. 96-101(6)
Authors: Quirk, Jeremy; Maidwell, Nicola

Marketing Strategy — Getting the message across
pp. 102-104(3)
Author: Mackintosh, Alasdair

Market Dynamics — Strategic directions in vaccines
pp. 105-109(5)
Author: Savopoulos, John

Digital Marketing — Ethical considerations in the marketing of e-health products
pp. 110-118(9)
Authors: Chandra, Ashish; Sikula, Sr., Andrew; Paul, III, David P.

Diabetes products: What healthcare marketers need to know to improve the effectiveness of the shopping experience
pp. 119-128(10)
Authors: Minkus-McKenna, Dorothy; Ashman, Hollis; Moskowitz, Howard R.

Perspectives — The R&D paradox
pp. 166-167(2)
Author: Knight, Anthony

Case Commentary — Disease management — principles and perspectives
pp. 173-183(11)
Authors: Kilgallon, William; Seiter, Simone; Badenhoop, Rolf

pp. 185-187(3)
Author: Smith, Brian

Recruitment Perspectives — Could you survive in Biotech?
pp. 189-191(3)
Author: Thorp, Eleanor

< previous issue | all issues | next issue >


Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content

Text size:

A | A | A | A
Share this item with others: These icons link to social bookmarking sites where readers can share and discover new web pages. print icon Print this page