ISSN 1469-7025 (Print); ISSN 1479-1897 (Online)
This title is now published as Journal of Medical Marketing
Publisher: Palgrave Macmillan
Market Metrics — The global cardiovascular drug market
Quirk, Jeremy; Maidwell, Nicola
Marketing Strategy — Getting the message across
Market Dynamics — Strategic directions in vaccines
Digital Marketing — Ethical considerations in the marketing of e-health products
Chandra, Ashish; Sikula, Sr., Andrew; Paul, III, David P.
Diabetes products: What healthcare marketers need to know to improve the effectiveness of the shopping experience
Minkus-McKenna, Dorothy; Ashman, Hollis; Moskowitz, Howard R.
Making marketing happen: How great medical companies make strategic marketing planning work for them
A review of pharmaceutical industry-sponsored medical education: Ten key recommendations for stakeholders
Dumovic, Peter; de Vries, Christine
The need for a new go-to-market strategy in Europe: How to survive and thrive in the new more complex healthcare marketplace
Wadman, Robert; Hütt, Rodrigo
Perspectives — Masters of Brinkmanship: Reflections of an in-house pharmaceutical lawyer
Molé, Ronald B.
Perspectives — The R&D paradox
Case Section — Disease management — principles and perspectives: Lessons from congestive heart failure in the European Union
Case Commentary — Disease management — principles and perspectives
Kilgallon, William; Seiter, Simone; Badenhoop, Rolf
Recruitment Perspectives — Could you survive in Biotech?