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This title is now published as Journal of Medical Marketing

Publisher: Palgrave Macmillan

Volume 4, Number 2, April 2004

Editorial
pp. 89-90(2)
Author: Lerer, Leonard

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Market Metrics — The global cardiovascular drug market
pp. 96-101(6)
Authors: Quirk, Jeremy; Maidwell, Nicola

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Marketing Strategy — Getting the message across
pp. 102-104(3)
Author: Mackintosh, Alasdair

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Market Dynamics — Strategic directions in vaccines
pp. 105-109(5)
Author: Savopoulos, John

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Digital Marketing — Ethical considerations in the marketing of e-health products
pp. 110-118(9)
Authors: Chandra, Ashish; Sikula, Sr., Andrew; Paul, III, David P.

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Diabetes products: What healthcare marketers need to know to improve the effectiveness of the shopping experience
pp. 119-128(10)
Authors: Minkus-McKenna, Dorothy; Ashman, Hollis; Moskowitz, Howard R.

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Perspectives — The R&D paradox
pp. 166-167(2)
Author: Knight, Anthony

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Case Commentary — Disease management — principles and perspectives
pp. 173-183(11)
Authors: Kilgallon, William; Seiter, Simone; Badenhoop, Rolf

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ResearchWatch
pp. 185-187(3)
Author: Smith, Brian

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Recruitment Perspectives — Could you survive in Biotech?
pp. 189-191(3)
Author: Thorp, Eleanor

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