International Journal of Medical Marketing

Editorial
pp. 5-6(2)
Author: Lerer, Leonard

Market Metrics — The global pharmaceutical market 2003
pp. 12-14(3)
Author: Martin, Yvonne

Marketing Strategy — Innovation in pharmaceutical marketing strategy: How to overcome the 30-second detailing dilemma
pp. 15-17(3)
Author: Mackintosh, Alasdair

Market Dynamics — In search of double-digit revenue growth: Can big pharma hit its numbers?
pp. 18-26(9)
Author: McNamara, Linda

Physicians' perceptions of pharmaceutical sales representatives: A model for analysing the customer relationship
pp. 29-38(10)
Authors: Wright, Robert F.; Lundstrom, William J.

The emerging homecare market in Greece: A prospective economic model for the development of a reimbursement policy by insurance funds
pp. 39-45(7)
Authors: Labiris, Georgios; Dogramatzis, Dimitrios

Use of personal digital assistants in pharmaceutical detailing: Perceptions of sales representatives
pp. 47-53(7)
Author: Shim, Sung J.

A brand logic for pharma?: A possible strategy based on FMCG experience
pp. 55-62(8)
Authors: Moss, Giles; Schuiling, Isabelle

Case Section — Innovative marketing strategies after patent expiry: The case of GSK's antibiotic Clamoxyl in France
pp. 65-73(9)
Author: Chandon, Pierre

Case Commentary — Innovative marketing strategies after patent expiry
pp. 74-77(4)
Authors: Chandon, Pierre; Knight, Anthony J.; Booley, Tony

ResearchWatch
pp. 79-81(3)
Author: Smith, Brian

Recruitment Perspectives — The Marketing–Human Resources interface: Why a marketer might like to treat the Director of Human Resources with more respect
pp. 82-84(3)
Author: Adamson, Euan