ISSN 1469-7025 (Print); ISSN 1479-1897 (Online)
This title is now published as Journal of Medical Marketing
Publisher: Palgrave Macmillan
Market Metrics — The global pharmaceutical market 2003
Marketing Strategy — Innovation in pharmaceutical marketing strategy: How to overcome the 30-second detailing dilemma
Market Dynamics — In search of double-digit revenue growth: Can big pharma hit its numbers?
Physicians' perceptions of pharmaceutical sales representatives: A model for analysing the customer relationship
Wright, Robert F.; Lundstrom, William J.
The emerging homecare market in Greece: A prospective economic model for the development of a reimbursement policy by insurance funds
Labiris, Georgios; Dogramatzis, Dimitrios
Use of personal digital assistants in pharmaceutical detailing: Perceptions of sales representatives
Shim, Sung J.
A brand logic for pharma?: A possible strategy based on FMCG experience
Moss, Giles; Schuiling, Isabelle
Case Section — Innovative marketing strategies after patent expiry: The case of GSK's antibiotic Clamoxyl in France
Case Commentary — Innovative marketing strategies after patent expiry
Chandon, Pierre; Knight, Anthony J.; Booley, Tony
Recruitment Perspectives — The Marketing–Human Resources interface: Why a marketer might like to treat the Director of Human Resources with more respect