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This title is now published as Journal of Medical Marketing

Publisher: Palgrave Macmillan

Volume 4, Number 1, January 2004

Editorial
pp. 5-6(2)
Author: Lerer, Leonard

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Market Metrics — The global pharmaceutical market 2003
pp. 12-14(3)
Author: Martin, Yvonne

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A brand logic for pharma?: A possible strategy based on FMCG experience
pp. 55-62(8)
Authors: Moss, Giles; Schuiling, Isabelle

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Case Commentary — Innovative marketing strategies after patent expiry
pp. 74-77(4)
Authors: Chandon, Pierre; Knight, Anthony J.; Booley, Tony

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ResearchWatch
pp. 79-81(3)
Author: Smith, Brian

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