ISSN 1469-7025 (Print); ISSN 1479-1897 (Online)
Publisher: Palgrave Macmillan
Editorial ‘Wonderful theory: Wrong species’
Potential benefits and challenges of e-detailing in Europe
Heutschi, Roger; Legner, Christine; Schiesser, Andreas; Barak, Vladimir; Österle, Hubert
An international market entry model for pharmaceutical companies: A conceptual framework for strategic decisions
Javalgi, Rajshekhar G.; Wright, Robert F.
Success and failure in marketing strategy making: Results of an empirical study across medical markets
Advertising, consumer behaviour and health: Exploring possibilities for health promotion
Fennis, Bob M.
Morality on the march in the healthcare community: Is it time for medical marketers to find out more about healthcare ethics?