ISSN 1469-7025 (Print); ISSN 1479-1897 (Online)
This title is now published as Journal of Medical Marketing
Publisher: Palgrave Macmillan
Editorial: Sometimes we need ‘a blank slate’
Guest Editorial: Seven points for an innovation-friendly climate: ‘Innovative medical technologies must not be withheld from patients’
Schmitt, Joachim M.
Marketing healthcare in Third World countries
Coleman, Linda Jane; Wood, Michael P.
Understanding the mind of the customer through category analysis of messaging: The case of menopause
Fink, Carly; Hughson, Angus; Itty, Barbara; Shand, Andrew; Moskowitz, Howard R.
Learning to be NICE: Technology assessment as marketing at the National Institute for Clinical Excellence
Marketing to win market share — The role of doctor sentiment and benchmarking
Bates, Andrée; Bailey, Edwin
An empirical investigation of marketing strategy quality in medical markets