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This title is now published as Journal of Medical Marketing

Publisher: Palgrave Macmillan

Volume 3, Number 2, April 2003

Editorial: Sometimes we need ‘a blank slate’
pp. 93-94(2)
Author: Smith, Brian

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Marketing healthcare in Third World countries
pp. 101-113(13)
Authors: Coleman, Linda Jane; Wood, Michael P.

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Understanding the mind of the customer through category analysis of messaging: The case of menopause
pp. 115-130(16)
Authors: Fink, Carly; Hughson, Angus; Itty, Barbara; Shand, Andrew; Moskowitz, Howard R.

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Marketing to win market share — The role of doctor sentiment and benchmarking
pp. 145-152(8)
Authors: Bates, Andrée; Bailey, Edwin

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Report Reviews
pp. 164-164(1)

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