ISSN 1469-7025 (Print); ISSN 1479-1897 (Online)
This title is now published as Journal of Medical Marketing
Publisher: Palgrave Macmillan
Human factors: A vital component in product development and launch
Consumer orientation of public hospital websites in Spain
Sánchez, A.O.; Fuentes, M.T.M.
Arthritis websites — Deconstructing the messages to identify strong versus weak performers
Moskowitz, H.R.; Itty, B.; Asami, R.; Fink, C.; Flores, L.
Quality gap, quality of work life and their impact on the performance of an ophthalmologic department
Labiris, G.; Petounis, A.; Kitsos, G.; Aspiotis, M.; Psillas, K.
Strategic issues facing SMEs in the life sciences sector
Strategic trends facing the pharmaceutical industry and their implications for marketing skills development
E-business in the pharmaceutical industry
Intellectual property rights: Their implications for medical marketers
Strategic responses to market changes