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This title is now published as Journal of Medical Marketing

Publisher: Palgrave Macmillan

Volume 3, Number 1, December 2002

Editorial
pp. 5-6(2)
Author: Smith, B.

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Consumer orientation of public hospital websites in Spain
pp. 20-30(11)
Authors: Sánchez, A.O.; Fuentes, M.T.M.

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Arthritis websites — Deconstructing the messages to identify strong versus weak performers
pp. 31-48(18)
Authors: Moskowitz, H.R.; Itty, B.; Asami, R.; Fink, C.; Flores, L.

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Quality gap, quality of work life and their impact on the performance of an ophthalmologic department
pp. 49-55(7)
Authors: Labiris, G.; Petounis, A.; Kitsos, G.; Aspiotis, M.; Psillas, K.

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Guest editorial
pp. 57-58(2)
Author: Stanley, S.

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E-business in the pharmaceutical industry
pp. 69-73(5)
Author: Lerer, L.

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Strategic responses to market changes
pp. 80-85(6)
Author: Smith, B.

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