This title is now published as Journal of Medical Marketing

Publisher: Palgrave Macmillan

Related content
Volume 2, Number 4, 1 September 2002

< previous issue | all issues | next issue >

Favourites:Add to Favourites

Editorial
pp. 285-286(2)
Author: Smith, B.

Favourites:Add to Favourites
Favourites:Add to Favourites

Licensing agreements in the pharmaceutical industry
pp. 329-341(13)
Author: Simonet, D.

Favourites:Add to Favourites
Favourites:Add to Favourites

Measuring return on brand communication
pp. 349-358(10)
Author: Schultz, D.

Favourites:Add to Favourites

Report Reviews
pp. 360-363(4)

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more