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This title is now published as Journal of Medical Marketing

Publisher: Palgrave Macmillan

Volume 2, Number 4, 1 September 2002

Editorial
pp. 285-286(2)
Author: Smith, B.

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Licensing agreements in the pharmaceutical industry
pp. 329-341(13)
Author: Simonet, D.

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Measuring return on brand communication
pp. 349-358(10)
Author: Schultz, D.

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Report Reviews
pp. 360-363(4)

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