ISSN 1469-7025, Online ISSN: 1479-1897
This title is now published as Journal of Medical Marketing
Publisher: Palgrave Macmillan
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Why pharmaceutical marketers must measure return on investment to ensure profitable eDetailing campaigns
Bates, A.; Bailey, E.; Rajyaguru, I.
Direct consumer promotion of prescription drugs: A review of the literature and the New Zealand experience
Eagle, L.; Kitchen, P.
The influence of cost on medical prescriptions: A comparison of the theory of planned behaviour and the composite attitude behaviour model
van der Geer, L.A.M.; Kangis, P.
Licensing agreements in the pharmaceutical industry
MMA SUITE Guest Editorial: Health policy and health economy: New ways and challenges
Trends in biotechnology: Implications for the pharmaceutical industry
Measuring return on brand communication