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This title is now published as Journal of Medical Marketing

Publisher: Palgrave Macmillan

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Volume 2, Number 3, 1 May 2002

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Editorial
pp. 197-198(2)
Author: Smith, B.

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Building brand equity
pp. 208-218(11)
Author: Campbell, M.C.

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Information-driven marketing strategy
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Author: Hanssens, D.M.

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Performance companies
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Knowledge flows and geography in biotechnology
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Navigating the e-Detailing maze
pp. 255-262(8)
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The market for neurotechnology
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Biochips and Microarrays
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