ISSN 1469-7025, Online ISSN: 1479-1897
This title is now published as Journal of Medical Marketing
Publisher: Palgrave Macmillan
The new micromarketing: Looking at the practice as an account to be managed, rather than the doctor as a target to be hit
MMA SUITE Guest Editorial: 2001: A Brand New Odyssey, making your brand a star
Building brand equity
Information-driven marketing strategy
Globalising medical services: Operational modes in the internationalisation of medical service firms
Knowledge flows and geography in biotechnology
Phene, A.; Tallman, S.
Navigating the e-Detailing maze
Bates, A.; Bailey, E.; Rajyaguru, I.
The market for neurotechnology
Biochips and Microarrays