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This title is now published as Journal of Medical Marketing

Publisher: Palgrave Macmillan

Volume 2, Number 3, 1 May 2002

Editorial
pp. 197-198(2)
Author: Smith, B.

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Building brand equity
pp. 208-218(11)
Author: Campbell, M.C.

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Information-driven marketing strategy
pp. 219-224(6)
Author: Hanssens, D.M.

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Performance companies
pp. 225-231(7)
Author: Deshpandé, R.

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Knowledge flows and geography in biotechnology
pp. 241-254(14)
Authors: Phene, A.; Tallman, S.

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Navigating the e-Detailing maze
pp. 255-262(8)
Authors: Bates, A.; Bailey, E.; Rajyaguru, I.

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The market for neurotechnology
pp. 263-274(12)
Author: Cavuoto, J.

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Biochips and Microarrays
pp. 276-276(1)
Author: Chonn, A.

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