ISSN 1469-7025, Online ISSN: 1479-1897
This title is now published as Journal of Medical Marketing
Publisher: Palgrave Macmillan
Marketing and regulatory requirements in some emerging medical device markets
Predictive medicine: Potential benefits from the integration of diagnostics and pharmaceuticals
Gilham, I.; Rowland, T.
Pharmaceutical brands: Do they really exist?
Brand medicine: Use and future potential of branding in pharmaceutical markets
Blackett, T.; Harrison, T.
Evidence-based medicine: Why the time is now
The business case for evidence-based medicine
Creating, connecting and supporting active consumers
de Brantes, F.S.; Galvin, R.S.
Medical market: Quarterly review
Pharmaceutical and Biotechnology Mergers and Acquisitions: The Glass Ceiling
Marketing Planning for the Pharmaceutical Industry (2nd edition) by John Lidstone, in association with Janice MacLennan