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This title is now published as Journal of Medical Marketing

Publisher: Palgrave Macmillan

Volume 2, Number 1, 1 September 2001

Editorial
pp. 5-6(2)
Author: Smith, B.

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Guest Editorial
pp. 7-9(3)
Author: MacNaught, H.

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Pharmaceutical brands: Do they really exist?
pp. 23-32(10)
Author: Moss, G.

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Brand medicine: Use and future potential of branding in pharmaceutical markets
pp. 33-49(17)
Authors: Blackett, T.; Harrison, T.

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Evidence-based medicine: Why the time is now
pp. 50-53(4)
Author: Millenson, M.

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The business case for evidence-based medicine
pp. 54-72(19)
Author: Caldwell, C.

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Creating, connecting and supporting active consumers
pp. 73-80(8)
Authors: de Brantes, F.S.; Galvin, R.S.

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Medical market: Quarterly review
pp. 82-86(5)
Author: Smith, B.

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