ISSN 1469-7025, Online ISSN: 1479-1897
This title is now published as Journal of Medical Marketing
Publisher: Palgrave Macmillan
Building and maintaining genuine brands in the world of medicine
The economic evaluation of healthcare: The appliance of science
Consumer response to virtual service organisations: The case of telemedicine
Turner, J.W.; Thomas, R.J.; Gailiun, M.
The Internet and prescription medicines: A legal minefield?
The European e-health opportunity: A context for pharmaceutical marketing
Exploring the drivers of product portfolio development: A case study of a medium-sized enterprise competing in a global market
Davies, A.; Barnes, B.
Global market opportunities in the home healthcare products market
Medical market: Quarterly review