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This title is now published as Journal of Medical Marketing

Publisher: Palgrave Macmillan

Volume 1, Number 3, 1 February 2001

Editorial
pp. 197-199(3)
Author: Smith, B.

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Achieving a market-led culture: A case study
pp. 215-223(9)
Authors: Rowland, K.; Smith, B.

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New game, old competencies: The outlook for OTC
pp. 236-244(9)
Author: Lyon, G.

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Balance and collaboration can bring about positive outcomes in global CME
pp. 245-251(7)
Authors: Lansing, R.; Zuckerman, D.

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Medical Market Review
pp. 269-272(4)
Author: Smith, B.

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