ISSN 1469-7025, Online ISSN: 1479-1897
This title is now published as Journal of Medical Marketing
Publisher: Palgrave Macmillan
Customer relationship management in the pharmaceutical industry: The role of the patient advocacy group
Buttle, F.; Boldrini, J.
Achieving a market-led culture: A case study
Rowland, K.; Smith, B.
Comparison of the drug approval processes in the US, the EU and Canada
New game, old competencies: The outlook for OTC
Balance and collaboration can bring about positive outcomes in global CME
Lansing, R.; Zuckerman, D.
Making strategic alliances work in the healthcare industry
Medical Market Review
Market Research Reports: Analyses