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This title is now published as Journal of Medical Marketing

Publisher: Palgrave Macmillan

Volume 1, Number 2, 1 December 2000

Editorial
pp. 101-101(1)
Author: Smith, B.

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Launching America's first full-service Internet pharmacy
pp. 105-110(6)
Authors: Sonnenfeld, S.; Hurlow, R.

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UK GPs and the Internet
pp. 111-114(4)
Author: Heath, L.

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The use of websites in medical markets
pp. 115-122(8)
Author: Pollard, K.

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Customer healthcare horizon scanning: Time to lock in?
pp. 131-141(11)
Author: Jones, A.

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Opinion leader development: A neglected area?
pp. 142-147(6)
Authors: Knight, K.; Ives, J.

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Medical Market Review
pp. 178-183(6)
Author: Smith, B.

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