ISSN 1469-7025 (Print); ISSN 1479-1897 (Online)
This title is now published as Journal of Medical Marketing
Publisher: Palgrave Macmillan
Guest editorial E-commerce will increase your sales and profits
Launching America's first full-service Internet pharmacy
Sonnenfeld, S.; Hurlow, R.
UK GPs and the Internet
The use of websites in medical markets
Information and business on the Internet: An overview of the German healthcare sector
Schmitt, J.M.; Beeres, M.
Customer healthcare horizon scanning: Time to lock in?
Opinion leader development: A neglected area?
Knight, K.; Ives, J.
Lessons for CEOs from the consolidation of the medical device and diagnostic industries
A relationship marketing pilot study of British and French medium-sized medical firms
Barnes, B.R.; Carroll, A.
Medical Market Review
Market Research Reports: Analyses