ISSN 1469-7025 (Print); ISSN 1479-1897 (Online)
This title is now published as Journal of Medical Marketing
Publisher: Palgrave Macmillan
Corporate identity cues: The significance of the sales force
Dimopoulou, E.; Fill, C.
The ‘industry’ perspective on GP prescribing — How good is it?
The Russian pharmaceutical market after the crisis: An insider's view
Strategic market segmentation: An opportunity to integrate medical and marketing activities
MacLennan, J.; MacKenzie, D.
Reimbursement and pricing of medical devices in Germany
NICE: Opportunity or threat?
What influences prescriptions by physicians? A study of subjective norm, perceived behavioural control and volition
van der Geer, L.; Kangis, P.
Finding and winning venture capital for medical start-ups: A Canadian model
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Market Research Reports: Analyses