The Journal of Database Marketing

Editorial: Media neutral planning — a new role for marketing databases?
pp. 291-292(2)
Author: O'Regan, Mark

Data and the brand planning process
pp. 295-302(8)
Author: Pincott, Gordon

Demystifying media neutrality
pp. 303-312(10)
Author: Mitchell, Peter

Understanding why marketing does not use the corporate data warehouse for CRM applications
pp. 315-326(12)
Authors: Payton, Fay Cobb; Zahay, Debra

Customer data management in practice: An insurance case study
pp. 327-341(15)
Authors: Pula, Edith N; Stone, Merlin; Foss, Bryan

Evolutionary computation for database marketing
pp. 343-352(10)
Author: Bhattacharyya, Siddhartha

`Next product to offer' for bank marketers
pp. 353-368(16)
Authors: Lau, Kin-nam; Wong, Sheila; Ma, Margaret; Liu, Connie

Software review: Measuring the overall effectiveness of marketing (Part 2)
pp. 369-378(10)
Author: Doyle, Shaun