The Journal of Database Marketing

Editorial: if database marketing was so good, why is CRM so bad?
pp. 102-103(2)
Author: Patron, M

Letters to the Editor
pp. 104-105(2)
Authors: Arrowsmith, D; Stone, M

Predictive modelling applied to the retention of mortgages
pp. 107-113(7)
Author: Paas, L

What stops most large `customer relationship managers' optimising their customer communications programmes? Part 1
pp. 114-120(7)
Author: Berry, J

Gearing up for CRM: Antecedents to successful implementation
pp. 121-132(12)
Author: Hansotia, B

Custom communication: Does it pay?
pp. 133-138(6)
Author: Morris-Lee, J

Managing the quality and completeness of customer data
pp. 139-158(20)
Authors: Foss, B; Henderson, I; Johnson, P; Murray, D; Stone, M

The value of a name
pp. 159-174(16)
Author: Hughes, AM

Software review: Is there a role for Activity Based Costing (ABC) in database marketing?
pp. 175-180(6)
Author: Doyle, S