Journal of Commercial Biotechnology

Connecting product innovation management and marketing
pp. 197-200(4)
Authors: Pitt, Leyland; McCarthy, Ian

New pharmaceutical product development: Barriers to overcome and opportunities to exploit
pp. 201-212(12)
Author: Terblanche, Nic S

The biotechnology and marketing interface: Functional integration using mechanistic and holographic responses to environmental turbulence
pp. 213-224(12)
Authors: Berthon, Pierre; Pitt, Leyland; Nel, Deon; Salehi-Sangari, Esmail; Engstrom, Anne

Anticipating and managing the challenges of biotechnology marketing
pp. 225-231(7)
Authors: Rajamäki, Heidi

A comparison of R&D indicators for the Vancouver biotechnology cluster
pp. 233-246(14)
Authors: Salazar, Monica; Bliemel, Martin J; Holbrook, J Adam

Using brand personality to assess whether biotechnology firms are saying the right things to their network
pp. 247-255(9)
Authors: Papania, Lisa; Campbell, Colin; Opoku, Robert Ankomah; Styven, Maria; Berthon, Jean-Paul

Remembering Epimetheus: Biotechnologies and the market
pp. 257-264(8)
Authors: Berthon, Pierre; Pehlivan, Ekin; DesAutels, Philip

Networks of dedicated biotechnology and service firms in Vancouver
pp. 265-273(9)
Authors: Bliemel, Martin J; McCarthy, Ian P