Home >> Interactive Marketing, Volume 7, Number 1
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This title is now published as Direct, Data and Digital Marketing Practice.

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Publisher: Palgrave Macmillan

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Volume 7, Number 1, August/September 2005

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Editorial
pp. 6-7(2)
Authors: Holder, Derek; Fairlie, Robin

The next big thing?
pp. 8-17(10)
Authors: Mitchell, Alan; Henderson, Iain

Are abstainers different from voluntary contributors of personal information? Implications for direct marketing practice
pp. 18-35(18)
Authors: Robertshaw, Gary S.; Marr, Norman E.

Digital marketing for the ‘charmed generation’
pp. 36-46(11)
Author: Stroud, Dick

Identifying ‘unknown diabetics’ using geodemographics and social marketing
pp. 47-58(12)
Authors: Farr, Marc; Evans, Andy

The IDM Business Performance Awards 2005 — Overall business performance award (the Diamonds)
pp. 59-64(6)
Author: Fairlie, Robin

Does your website comply with legal requirements for accessibility?
pp. 65-71(7)
Author: Kolah, Ardi

Digital exhibition spaces
pp. 72-80(9)
Author: Margolis, Nik

Article Abstracts
pp. 81-96(16)

Book Reviews
pp. 97-101(5)

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