Brand Failures

Author: Fairlie, Robin

Source: Interactive Marketing, Volume 6, Number 4, 1 April 2005 , pp. 390-392(3)

Publisher: Palgrave Macmillan

Document Type: Research article

DOI: http://dx.doi.org/10.1057/palgrave.im.4340309

Publication date: 2005-04-01

• This title is now published as Direct, Data and Digital Marketing Practice.

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• In this Subject: Business
• By this author: Fairlie, Robin

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