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This title is now published as Direct, Data and Digital Marketing Practice.

Publisher: Palgrave Macmillan

Volume 6, Number 4, 1 April 2005
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Editorial
pp. 300-301(2)
Authors: Fairlie, Robin; Holder, Derek

The management and communication of customer insight
pp. 302-316(15)
Author: Wills, Steve

Multi-channel experience consistency: Evidence from Lexus
pp. 317-325(9)
Authors: Stuart-Menteth, Hester; Arbuthnot, Simon; Wilson, Hugh

This time it is personal: Employee online shopping at work
pp. 326-336(11)
Authors: Adams, Susan M; Weinberg, Bruce D; Masztal, Jaci Jarrett; Surette, Diane M

Data collection: Central frameworks for localised customer lifetime value
pp. 337-345(9)
Author: Diependaele, Toon

New Technology Briefing: Radio frequency identification
pp. 346-350(5)
Author: Berger, Andrew

Case Study: Alliance & Leicester goes direct
pp. 351-356(6)
Author: Sleight, Peter

Case Study: Creating a single view of the customer for CRM strategy
pp. 357-365(9)
Authors: Reid, Andrea; O'Brien, Daragh

Legal and Regulatory Update: European regulation: EU plans for direct marketing
pp. 366-371(6)
Author: Tempest, Alastair

Article Abstracts
pp. 372-387(16)

The Art and Science of Interpreting Market Research Evidence
pp. 388-390(3)
Author: Mouncey, Peter

Brand Failures
pp. 390-392(3)
Author: Fairlie, Robin

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