Book reviews
Source: International Journal of Educational Advancement, Volume 5, Number 2, January 2005 , pp. 196-198(3)
Publisher: Palgrave Macmillan
Abstract:
Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education by David L. Kirp. Reviewed by Barbara B. PeturaKeywords: educational advancement; communications; public relations; marketing; fund raising; alumni relations; development; campaign; nonprofit; colleges; universities; schools; higher education
Document Type: Book review
Publication date: 2005-01-01
- Currently published under the ISSN 1744-6503.
- In this: publication
- By this: publisher
- In this Subject: Education

Shopping cart
Receive new issue alert