Book reviews

Source: International Journal of Educational Advancement, Volume 4, Number 3, February 2004 , pp. 294-298(5)

Price: $43.00 plus tax (Refund Policy)

Abstract:

Universities in the Marketplace: The Commercialization of Higher Education by Derek Bok. Reviewed by Sharon A. McDade

Planned Giving Essentials: A Step-by-step Guide to Success, 2nd edn. by Richard D. Barrett and Molly E. Ware. Reviewed by Arden B. Schell

Keywords: educational advancement; communications; public relations; marketing; fund raising; alumni relations; development; campaign; nonprofit; colleges; universities; schools; higher education

Document Type: Book review

Publication date: 2004-02-01

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