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Publisher: Palgrave Macmillan

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Volume 16, Numbers 3-4, March 2012

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Suboptimal segmentation: Assessing the use of demographics in financial services advertising
pp. 173-182(10)
Authors: Piercy, Niall; Campbell, Colin; Heinrich, Daniel

Financial services ads and viewer response profiles: Psychometric properties of a shortened scale
pp. 210-219(10)
Authors: Steyn, Peter; Pitt, Leyland; Chakrabarti, Ronika

The social media faces of major global financial service brands
pp. 220-229(10)
Authors: Farshid, Mana; Plangger, Kirk; Nel, Deon

Rising to the challenge: A model of contest performance
pp. 263-274(12)
Authors: DesAutels, Philip; Berthon, Pierre; Salehi-Sangari, Esmail

Issues in the African Banking Context
pp. 275-276(2)
Author: Harrison, Tina

Relationship intention of South African banking and life insurance customers
pp. 277-293(17)
Authors: Delport, H; Steyn, T F J; Mostert, P G

Market orientation as a competitive tool: Empirical evidence from `quartile one' banks in Ghana
pp. 316-334(19)
Authors: Mahmoud, Mohammed Abdulai; Kastner, Adelaide Naa Amaeley; Akyea, Kofi Safo

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