Journal of Financial Services Marketing

Advertising financial services: Introduction to the special issue
pp. 171-172(2)
Author: Pitt, Leyland

Suboptimal segmentation: Assessing the use of demographics in financial services advertising
pp. 173-182(10)
Authors: Piercy, Niall; Campbell, Colin; Heinrich, Daniel

The effectiveness of personalized marketing in online banking: A comparison between search and experience offerings
pp. 183-194(12)
Authors: Sunikka, Anne; Bragge, Johanna; Kallio, Henrik

The implications of the FTC's clear and conspicuous standards for the communication of credit card information to young consumers
pp. 195-209(15)
Authors: Thomas, Veronica; Fowler, Kendra; Kolbe, Richard H

Financial services ads and viewer response profiles: Psychometric properties of a shortened scale
pp. 210-219(10)
Authors: Steyn, Peter; Pitt, Leyland; Chakrabarti, Ronika

The social media faces of major global financial service brands
pp. 220-229(10)
Authors: Farshid, Mana; Plangger, Kirk; Nel, Deon

When the going gets tough, ads become straightforward but multi-appealed: The influence of the recession on financial services advertising appeals
pp. 230-243(14)
Authors: Ahn, Hongmin; Song, Young-A; Sung, Yongjun

Understanding your retirement savings: How the recent economic recession changed advertising in retirement financial services
pp. 244-262(19)
Authors: Lee, Taejun (David); Chung, Wonjun; Paik, Christopher

Rising to the challenge: A model of contest performance
pp. 263-274(12)
Authors: DesAutels, Philip; Berthon, Pierre; Salehi-Sangari, Esmail

Issues in the African Banking Context
pp. 275-276(2)
Author: Harrison, Tina

Relationship intention of South African banking and life insurance customers
pp. 277-293(17)
Authors: Delport, H; Steyn, T F J; Mostert, P G

Effects of demographic factors on bank customers' attitudes and intention toward Internet banking adoption in a major developing African country
pp. 294-315(22)
Authors: Onyia, Okey Peter; Tagg, Stephen K

Market orientation as a competitive tool: Empirical evidence from `quartile one' banks in Ghana
pp. 316-334(19)
Authors: Mahmoud, Mohammed Abdulai; Kastner, Adelaide Naa Amaeley; Akyea, Kofi Safo