Communication for Another Development
Abstract:Ricardo Ramírez and Wendy Quarry ask if a changed approach to development could bring back the goals of endogenous and self-reliant development focused on well-being and a new social agenda. They explore whether changes in communication thinking can seed changes in organizational culture sharing experiences from their work in international development. Their central question is whether change in a communication strategy can work as a Trojan horse for wider institutional transformation?
Document Type: Research Article
Publication date: March 1, 2010