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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 13, Number 4, April 2012

In Memoriam
pp. 279-279(1)
Author: Morris, Neil G

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Mobile — More than a magic moment for marketers?
pp. 280-294(15)
Author: Stone, David

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Perceptions of mobile coupons: A cross-national study
pp. 311-324(14)
Author: Muk, Alexander

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From data hoarding to data sharing
pp. 325-334(10)
Author: Mitchell, Alan

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Marketing Campaign for the training and development agency for schools: ‘Be part of the next generation of teachers’
pp. 345-368(24)
Authors: Alessio, Andrea; Dinca, Oana Raluca; Kraymer, Kendal; Trotta, Marianne

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EU data privacy laws face big shake-up
pp. 369-371(3)
Author: Mullock, James

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Did ‘generic’ London image breach copyright?
pp. 372-375(4)
Author: Lee, Catherine

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Abstracts
pp. 379-385(7)

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