Home >> Direct, Data and Digital Marketing Practice, Volume 13, Number 3
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This title was previously published as Interactive Marketing.

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Publisher: Palgrave Macmillan

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Volume 13, Number 3, January 2012

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Editorial
pp. 191-192(2)
Authors: Fairlie, Robin; Holder, Derek

How to leverage training to empower the creative leaders of tomorrow
pp. 193-197(5)
Author: Bodell, Lisa

The hunt for the red herring: Measuring commercial effects of social media
pp. 198-206(9)
Author: Dzamic, Lazar

Intelligent markdown pricing
pp. 207-220(14)
Authors: Leventhal, Barry; Breur, Tom

Understanding the value of customer data
pp. 221-233(13)
Author: Green, Andy

The IDM National Student Competition 2010-2011
pp. 234-252(19)
Authors: Naffa, Suha; Jameson, Jean; Baresova, Petra; Johns, Chris; Tran, Mai Ngoc

Cookies — Transparency and pragmatism
pp. 253-256(4)
Author: Chipperfield, Mark

Did mass-mailing to 6,000 nurses breach database right?
pp. 256-257(2)
Author: Groom, Stephen

First High Court verdict on meaning of `opted-in'
pp. 258-259(2)
Author: Groom, Stephen

New digital remit comes home to roost
pp. 260-261(2)

Abstracts
pp. 262-276(15)

Up Smith Creek
pp. 277-278(2)
Author: Bird, Drayton

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