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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 13, Number 3, 1 January 2012

Editorial
pp. 191-192(2)
Authors: Fairlie, Robin; Holder, Derek

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Intelligent markdown pricing
pp. 207-220(14)
Authors: Leventhal, Barry; Breur, Tom

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Understanding the value of customer data
pp. 221-233(13)
Author: Green, Andy

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The IDM National Student Competition 2010–2011
pp. 234-252(19)
Authors: Naffa, Suha; Jameson, Jean; Baresova, Petra; Johns, Chris; Tran, Mai Ngoc

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Cookies — Transparency and pragmatism
pp. 253-256(4)
Author: Chipperfield, Mark

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Did mass-mailing to 6,000 nurses breach database right?
pp. 256-257(2)
Author: Groom, Stephen

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First High Court verdict on meaning of ‘opted-in’
pp. 258-259(2)
Author: Groom, Stephen

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Abstracts
pp. 262-276(15)

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Up Smith Creek
pp. 277-278(2)
Author: Bird, Drayton

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