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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 13, Number 1, July 2011

The IDM goes digital
pp. 1-2(2)
Authors: Holder, Derek; Fairlie, Robin

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Social CRM: How companies can link into the social web of consumers
pp. 3-10(8)
Authors: Acker, Olaf; Gröne, Florian; Akkad, Fares; Pötscher, Florian; Yazbek, Rami

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CRM in a Web 2.0 world: Using corporate blogs for campaign management
pp. 11-24(14)
Authors: Ahuja, Vandana; Medury, Yajulu

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Online research: Methods, benefits and issues — Part 2
pp. 25-39(15)
Authors: Comley, Pete; Beaumont, Jon

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OFT demands transparency on paid for promotions
pp. 67-69(3)
Author: Harding, Tom

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Abstracts
pp. 72-85(14)

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Beyond the familiar
pp. 86-92(7)

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