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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 12, Number 4, 1 April 2011

Editorial
pp. 307-309(3)
Authors: Holder, Derek; Fairlie, Robin

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Online market research: Methods, benefits and issues — Part 1
pp. 315-327(13)
Authors: Comley, Pete; Beaumont, Jon

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Connected customer lifetime value: The impact of social media
pp. 328-344(17)
Authors: Weinberg, Bruce D; Berger, Paul D

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Towards integrated e-marketing value creation process
pp. 345-363(19)
Author: Kucuk, S Umit

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Virgin media defends ‘service’ email
pp. 375-377(3)
Author: Williams, Anna

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Key prize promo rule changes in new CAP and BCAP Codes
pp. 378-379(2)
Author: Willson, Hannah

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Abstracts
pp. 380-396(17)

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INDEX FOR VOLUME 12
pp. 402-402(1)

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