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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 12, Number 3, 1 January 2011

Editorial
pp. 209-210(2)
Author: Holder, Derek

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The evolving data architecture of social customer relationship management
pp. 249-266(18)
Authors: Woodcock, Neil; Broomfield, Nick; Downer, Geoff; Starkey, Michael

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Serendipity2's data & insights projects for Coca-Cola
pp. 267-270(4)
Author: Flood, Peter

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New official guidance on ‘skill with prizes’ games
pp. 273-276(4)
Author: Smith, Mark

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Abstracts
pp. 281-295(15)

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Consumerology
pp. 298-303(6)
Author: Mouncey, Peter

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