This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

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Volume 12, Number 2, October 2010

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Editorial
pp. 113-114(2)
Authors: Fairlie, Robin; Holder, Derek

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Customer retention management in the recession
pp. 115-127(13)
Authors: Ginn, John; Stone, Merlin; Ekinci, Yuksel

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Integrating social into your business
pp. 128-136(9)
Author: Foux, Graeme

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The rise of Volunteered Personal Information
pp. 154-164(11)
Author: Mitchell, Alan

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Case Study 1 — Ogilvyone and IBM
pp. 174-178(5)
Author: Fairlie, Robin

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Data protection in Europe — A cloudy future
pp. 180-193(14)
Authors: Tempest, Alastair; Brandau, Goetz

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Abstracts
pp. 194-208(15)

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