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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 12, Number 1, 1 July 2010

Editorial
pp. 1-1(1)
Authors: Holder, Derek; Fairlie, Robin

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Obama: The marketing lessons
pp. 2-9(8)
Author: Pack, Mark

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Multi-channel customer management: Delighting consumers, driving efficiency
pp. 10-15(6)
Authors: Peterson, Michael; Gröne, Florian; Kammer, Karsten; Kirscheneder, Julius

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Assessing pricing for a new product concept: PDA+electronic health records+real-time monitoring
pp. 27-51(25)
Authors: Rabino, Samuel; Gabay, Gillie; Moskowitz, David; Moskowitz, Howard R

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Return on Ideas 
pp. 52-68(17)
Author: Shaw, Robert

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Tracking online ad campaigns: A primer
pp. 69-82(14)
Authors: Wilson, Ralph F; Pettijohn, James B

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First ASA video-on-demand ad case
pp. 92-93(2)
Author: Smith, Mark

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Abstracts
pp. 94-109(16)

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Googled: The End of the World As We Know It by Ken Auletta
pp. 110-112(3)
Author: Meadows-Klue, Danny

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