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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 11, Number 4, 1 April 2010

Readers’ views: IDM journal: Survey of readers
pp. 265-267(3)
Authors: Fairlie, Robin; Holder, Derek

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What innovation programmes can learn from sales
pp. 268-274(7)
Author: Bodell, Lisa

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Minimum effective frequency for interactive television ads
pp. 281-301(21)
Authors: Bellman, Steven; Schweda, Anika; Varan, Duane

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Linking spatial data from the Web
pp. 317-323(7)
Authors: Becker, Christian; Furness, Peter

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Why marketing needs speech analytics
pp. 324-331(8)
Author: Fluss, Donna

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ICO consults on draft online privacy code of practice
pp. 343-344(2)
Author: Smith, Mark

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New unfair commercial practices ‘Guidance’
pp. 345-348(4)
Author: Groom, Stephen

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Abstracts
pp. 349-362(14)

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INDEX FOR VOLUME 11
pp. 363-363(1)

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