VisitScotland: The IDM Business Performance Awards 2009: Silver Award-Winner Campaign: Keep Discovering
Author: Boothby, Kate
Source: Direct, Data and Digital Marketing Practice, Volume 11, Number 3, January 2010 , pp. 222-232(11)
Publisher: Palgrave Macmillan
Abstract:VisitScotland is the winner of the prestigious The Institute of Direct Marketing (IDM) Business Performance Silver Award. Entrants for the annual award are judged on multiple business and marketing criteria by three tiers of judges representing a cross-section of industry and marketing expertise. This is the second time in the last 3 years that VisitScotland's marketing achievement has been recognized and honoured by the IDM's Business Performance Awards judges.
Document Type: Research Article
Publication date: January 1, 2010
- This title was previously published as Interactive Marketing.