VisitScotland: The IDM Business Performance Awards 2009: Silver Award-Winner Campaign: Keep Discovering

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Abstract:

VisitScotland is the winner of the prestigious The Institute of Direct Marketing (IDM) Business Performance Silver Award. Entrants for the annual award are judged on multiple business and marketing criteria by three tiers of judges representing a cross-section of industry and marketing expertise. This is the second time in the last 3 years that VisitScotland's marketing achievement has been recognized and honoured by the IDM's Business Performance Awards judges.

Document Type: Research Article

DOI: http://dx.doi.org/10.1057/dddmp.2009.36

Publication date: January 1, 2010

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