This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

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Volume 11, Number 3, January 2010

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Editorial
pp. 177-178(2)
Authors: Holder, Derek; Fairlie, Robin

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DDDMP — my ten year top ten
pp. 179-183(5)
Author: Chaffey, Dave

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DMA shapes up for future challenges
pp. 184-186(3)
Author: Combemale, Chris

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A multi-industry, longitudinal analysis of the email marketing habits of the largest United States franchise chains
pp. 187-197(11)
Authors: Abrahams, Alan S; Chaudhary, Tarun; Deane, Jason K

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Web content management: CMS for competitive advantage
pp. 198-206(9)
Author: Short, Chris

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The disloyalty ladder — Two rungs further down
pp. 207-218(12)
Author: Ozimek, John

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Online customers, digital marketing: The CMO-CIO connection
pp. 219-221(3)
Authors: Peterson, Michael; Koch, Volkmar; Gröne, Florian; Vo, Hong Tuan Kiet

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ASA brands ‘misleading’ energy saving light bulb ad
pp. 240-241(2)
Author: Bucchioni, Omar

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Financial services and sponsored links
pp. 241-244(4)
Author: Rubin, Lee

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Prices
pp. 244-245(2)
Author: Reid, Jenny

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Distance selling
pp. 245-246(2)
Author: Ewald, Konstantin

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Abstracts
pp. 247-261(15)

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Future files: The 5 trends that will shape the next 50 years
pp. 262-263(2)
Author: Fairlie, Robin

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