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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 11, Number 2, 1 October 2009

Editorial
pp. 85-87(3)
Authors: Fairlie, Robin; Holder, Derek

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Media synergy comes of age — Part 2
pp. 88-99(12)
Authors: Schultz, Don E; Block, Martin; Raman, Kalyan

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Search marketing yesterday, today, and tomorrow: Promoting the conversation
pp. 100-113(14)
Authors: Grehan, Mike; Pettijohn, James B

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What happened to strategic segmentation?
pp. 124-139(16)
Author: Jenkinson, Angus

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Abstracts
pp. 156-171(16)

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