Skip to main content

This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 11, Number 2, 1 October 2009

Editorial
pp. 85-87(3)
Authors: Fairlie, Robin; Holder, Derek

Favourites:
ADD

Media synergy comes of age — Part 2
pp. 88-99(12)
Authors: Schultz, Don E; Block, Martin; Raman, Kalyan

Favourites:
ADD

Search marketing yesterday, today, and tomorrow: Promoting the conversation
pp. 100-113(14)
Authors: Grehan, Mike; Pettijohn, James B

Favourites:
ADD
Favourites:
ADD

What happened to strategic segmentation?
pp. 124-139(16)
Author: Jenkinson, Angus

Favourites:
ADD
Favourites:
ADD
Favourites:
ADD

Abstracts
pp. 156-171(16)

Favourites:
ADD
Favourites:
ADD

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more