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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 11, Number 1, 1 July 2009

Editorial
pp. 1-2(2)
Author: Holder, Derek

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Media synergy comes of age — Part I
pp. 3-19(17)
Authors: Schultz, Don E; Block, Martin; Raman, Kalyan

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Automated marketing and the growth of ‘customer compliance’ businesses
pp. 30-50(21)
Authors: Kasabov, Edward; Warlow, Alex J

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Interview with Trevor Phillips and Caroline Waters
pp. 62-66(5)
Authors: Fairlie, Robin; Webber, Richard

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Abstracts
pp. 67-81(15)

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MarketingSherpa Toolkit: How to: Viral Market
pp. 82-84(3)
Authors: Wilson, Ralph F; Pettijohn, James B

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