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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 10, Number 4, 1 April 2009

Editorial
pp. 301-302(2)
Authors: Holder, Derek; Fairlie, Robin

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Credit crunch–data crunch?
pp. 303-306(4)
Author: Backhouse, Nick

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Examining the future of retail banking: Predicting the essentials of advocacy in customer experience
pp. 307-328(22)
Authors: Rabino, Samuel; Onufrey, Stephen R; Moskowitz, Howard

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Channel evolution: How new multichannel thinking can deliver competitive advantage
pp. 329-335(7)
Authors: Bruce, Lindsay; Bondy, Krista; Street, Rod; Wilson, Hugh

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So you have a bit of a reputation
pp. 365-368(4)
Author: Headdon, Toby

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Abstracts
pp. 369-382(14)

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Print Matters: How to Write Great Advertising Copy
pp. 383-384(2)
Author: Smith, George

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