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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 10, Number 3, 1 January 2009

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Competing on web analytics
pp. 214-222(9)
Author: Peterson, Eric T

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Connected Commerce: The intersection of e-commerce and e-communication
pp. 249-261(13)
Authors: Barratt, Simone; Davis, Steve

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Marketing resource management: An investment that can energise your entire customer management strategy
pp. 262-271(10)
Authors: Newberry, David; Weesner, Beth; DeCarlo, Larissa

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Internet: Will regulators cast their net over web advertising?
pp. 283-287(5)
Authors: Shaw, Samantha; Graham, Kathryn

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Abstracts
pp. 288-300(13)

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