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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 10, Number 2, October 2008

Editorial
pp. 101-103(3)
Authors: Fairlie, Robin; Holder, Derek

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The customer journey when purchasing a new mobile phone: Testing a dual mediation model
pp. 116-132(17)
Authors: Chen, Jengchung Victor; Kyaw, Phyo Linn Nicholas; Ross, William H

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Search engine optimisation: A primer on outsourcing key tasks
pp. 133-149(17)
Authors: Wilson, Ralph F; Pettijohn, James B

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The formation, organisation and management of MyFootballClub: Implications for marketing practice
pp. 150-160(11)
Authors: Chadwick, Simon; Garford, Will; Guimaraes, Guilherme; O'Reilly, Daragh

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Abstracts
pp. 178-194(17)

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