Direct, Data and Digital Marketing Practice

Editorial
pp. 1-2(2)
Authors: Holder, Derek; Fairlie, Robin

Reinventing direct marketing — with VRM inside
pp. 3-15(13)
Authors: Mitchell, Alan; Henderson, Iain; Searls, Doc

Customer management in public sector organisations
pp. 16-28(13)
Authors: Woodcock, Neil; Stone, Merlin; Ekinci, Yuksel

Customer loyalty in the UK general insurance market
pp. 29-42(14)
Author: Hughes, Ian

Meet the charmed generation
pp. 43-51(9)
Authors: Stroud, Dick; Batchelor, Alex

Which? Subscriber Acquisition 2006 — Winner of the bronze award in the IDM Business Performance Awards 2007
pp. 52-59(8)
Author: Fairlie, Robin

Diamond winner of IDM's Business Performance Awards for 2007 — TV Licensing student campaign 2003-2007: 50 pints or a TV licence?
pp. 60-71(12)
Author: Fairlie, Robin

Trade marks: ECJ rules on Adidas three stripes trade mark
pp. 72-79(8)
Author: Quinn, Tamara

Abstracts
pp. 80-94(15)

The DNA of Customer Experience: How Emotions Drive Value
pp. 95-96(2)
Author: Holder, Derek

Write to Sell — The Ultimate Guide to Great Copywriting
pp. 96-98(3)
Authors: Bird, Drayton; Fairlie, Robin

The Institute of Customer ServiceWeb address: www.instituteofcustomerservice.com
pp. 99-99(1)
Author: Fairlie, Robin