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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 10, Number 1, 1 July 2008

Editorial
pp. 1-2(2)
Authors: Holder, Derek; Fairlie, Robin

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Reinventing direct marketing — with VRM inside
pp. 3-15(13)
Authors: Mitchell, Alan; Henderson, Iain; Searls, Doc

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Customer management in public sector organisations
pp. 16-28(13)
Authors: Woodcock, Neil; Stone, Merlin; Ekinci, Yuksel

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Customer loyalty in the UK general insurance market
pp. 29-42(14)
Author: Hughes, Ian

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Meet the charmed generation
pp. 43-51(9)
Authors: Stroud, Dick; Batchelor, Alex

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Abstracts
pp. 80-94(15)

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Write to Sell — The Ultimate Guide to Great Copywriting
pp. 96-98(3)
Authors: Bird, Drayton; Fairlie, Robin

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