This article is a lightly edited version of a presentation given by the author at the IDM annual seminar in the spring of 2007'.Journal of Direct, Data and Digital Marketing Practice (2008) 9, 363–370. doi:10.1057/dddmp.2008.2
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Document Type: Research Article
Publication date: 01 June 2008
More about this publication?
- This title was previously published as Interactive Marketing.