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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 9, Number 4, 1 June 2008

Editorial
pp. 319-320(2)
Authors: Fairlie, Robin; Holder, Derek

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Complaint management
pp. 321-323(3)
Author: Hayward, Mike

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The true cost of fundraising: Should donors care?
pp. 340-353(14)
Authors: Sargeant, Adrian; Jay, Elaine; Lee, Stephen

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Collaborative CRM: A missed or a mythical opportunity
pp. 354-362(9)
Authors: Cuthbertson, Richard; Messenger, Steve

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Data optimisation
pp. 363-370(8)
Author: McKeever, Luke

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Marketing: The importance of telling the whole story
pp. 383-385(3)
Author: Langford, Paul

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Participation television: A breakdown of trust
pp. 385-389(5)
Author: Curran, Mimi

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E-commerce: Pan-European pricing of iTunes?
pp. 390-391(2)
Author: Albert, Simon

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E-commerce: Europe gets behind online content businesses
pp. 391-392(2)
Author: Barnett, Vanessa

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Digital proposals to legalise private copying
pp. 392-394(3)
Author: De Freitas, Ian

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Television: Modernised TV directive
pp. 394-395(2)
Author: Cooper, Rachel

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Internet: Financial promotions fall short of standards
pp. 395-396(2)
Author: Cooper, Rachel

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Abstracts
pp. 397-405(9)

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