Abstracts

Source: Direct, Data and Digital Marketing Practice, Volume 9, Number 3, March 2008 , pp. 304-318(15)

Publisher: Palgrave Macmillan

Document Type: Research article

DOI: http://dx.doi.org/10.1057/palgrave.dddmp.4350097

Publication date: 2008-03-01

• This title was previously published as Interactive Marketing.

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• In this Subject: Business

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