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Social networking: An age-neutral commodity — Social networking becomes a mature web application

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Abstract:

This paper discusses how Social networking has quickly matured to become relevant to all age groups and types of consumer. The paper explains the fundamentals of social networking, traces its origins and explains the reasons for its rise to prominence. The paper considers how this application is likely to develop and concludes by detailing the way marketers should react.Journal of Direct, Data and Digital Marketing Practice (2008) 9, 278–292. doi:10.1057/palgrave.dddmp.4350099

Document Type: Research Article

DOI: http://dx.doi.org/10.1057/palgrave.dddmp.4350099

Publication date: March 1, 2008

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