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This title was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 9, Number 3, March 2008
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Web 2.0 Special Issue
pp. 229-230(2)
Author: Stroud, Dick

Web 2.0: Conceptual foundations and marketing issues
pp. 231-244(14)
Authors: Constantinides, Efthymios; Fountain, Stefan J

Opinion piece: Falling in Love 2.0: Relationship marketing for the Facebook generation
pp. 245-250(6)
Author: Meadows-Klue, Danny

The rise of enterprise 2.0
pp. 251-259(9)
Author: Bughin, Jacques

Mail 2.0: How digital is driving the re-invention of mail
pp. 260-273(14)
Author: Batchelor, Alex

Opinion piece: Social media: Should marketers engage and how can it be done effectively?
pp. 274-277(4)
Author: Drury, Glen

Social networking: An age-neutral commodity — Social networking becomes a mature web application
pp. 278-292(15)
Author: Stroud, Dick

Opinion piece: Web 2.0: Profiting from the threat
pp. 293-295(3)
Authors: Eikelmann, Stefan; Hajj, Jad; Peterson, Michael

Opinion piece: Web 2.0 commentary
pp. 296-297(2)
Author: Mitchell, Alan

Web 2.0 — The key legal questionsQUESTION 1
pp. 298-300(3)
Author: Mead, Lizzie

QUESTION 2
pp. 300-301(2)
Author: Freitas, Ian De

QUESTION 3
pp. 301-303(3)
Authors: Langford, Paul; Freitas, Ian De

Abstracts
pp. 304-318(15)

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