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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 9, Number 3, 1 March 2008

Web 2.0 Special Issue
pp. 229-230(2)
Author: Stroud, Dick

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Web 2.0: Conceptual foundations and marketing issues
pp. 231-244(14)
Authors: Constantinides, Efthymios; Fountain, Stefan J

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The rise of enterprise 2.0
pp. 251-259(9)
Author: Bughin, Jacques

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Mail 2.0: How digital is driving the re-invention of mail
pp. 260-273(14)
Author: Batchelor, Alex

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Opinion piece: Web 2.0: Profiting from the threat
pp. 293-295(3)
Authors: Eikelmann, Stefan; Hajj, Jad; Peterson, Michael

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Opinion piece: Web 2.0 commentary
pp. 296-297(2)
Author: Mitchell, Alan

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Web 2.0 — The key legal questionsQUESTION 1
pp. 298-300(3)
Author: Mead, Lizzie

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QUESTION 2
pp. 300-301(2)
Author: Freitas, Ian De

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QUESTION 3
pp. 301-303(3)
Authors: Langford, Paul; Freitas, Ian De

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Abstracts
pp. 304-318(15)

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