Guerrilla video: Why and how web video will change the fabric of the web

Author: Stroud, Dick

Source: Direct, Data and Digital Marketing Practice, Volume 9, Number 2, October 2007 , pp. 134-147(14)

Publisher: Palgrave Macmillan

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Abstract:

The paper discusses why video imbedded into websites will be one of the most significant developments in online marketing. The paper explains the developments that have enabled the explosion in web video to occur and the opportunities it creates for marketers. The paper investigates how web video is likely to evolve during the next 24 months and highlights the potential dangers if it is used in an indiscriminate way.Journal of Direct, Data and Digital Marketing Practice (2007) 9, 134-147. doi:10.1057/palgrave.dddmp.4350083

Document Type: Research article

DOI: 10.1057/palgrave.dddmp.4350083

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