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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 9, Number 2, 1 October 2007

Editorial
pp. 115-116(2)
Authors: Holder, Derek; Fairlie, Robin

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A guide to email deliverability for B2C email marketers
pp. 156-167(12)
Author: Duffy, Sean

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Abstracts
pp. 211-224(14)

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Marketing in the Era of Accountability
pp. 225-228(4)
Author: Mouncey F, Peter

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