Telephone marketing: The importance of the opt-out

Author: Langford, Paul

Source: Direct, Data and Digital Marketing Practice, Volume 9, Number 1, July 2007 , pp. 84-97(14)

Publisher: Palgrave Macmillan

Document Type: Research article

DOI: http://dx.doi.org/10.1057/palgrave.dddmp.4350072

Publication date: 2007-07-01

• This title was previously published as Interactive Marketing.

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• In this Subject: Business
• By this author: Langford, Paul

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