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The challenges facing today's business leaders

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BackgroundWPP companies provide clients with advertising; media investment management; information; insight and consultancy; public relations and public affairs; branding and identity; healthcare and specialist communications. Collectively, WPP employs 98,000 people in more than 2,000 offices in 106 countries.WPP's major brands include advertising agencies JWT, Ogilvy & Mather Worldwide, Y&R, Grey Worldwide and The Voluntarily United Group of Creative Agencies; global media investment management companies MindShare, Mediaedge:cia and MediaCom; market research companies Millward Brown, Research International, KMR Group and proprietary diagnostic tools for managing brands, BrandAsset® Valuator and BRANDZ; the direct, customer relationship and interactive marketing networks OgilvyOne Worldwide, Wunderman, 141 Worldwide and Grey Direct; public relations and public affairs firms Hill & Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller, Cohn & Wolfe and GCI; global healthcare companies CommonHealth, Sudler & Hennessey, Ogilvy Healthworld and Grey Healthcare Group; and global branding and identity firms Landor, Enterprise IG, Fitch and G2 Worldwide. WPP's specialist communications group includes firms that provide sales promotions, web communications and hi-tech marketing.Clients include more than 330 of the Fortune Global 500, over half of the NASDAQ 100 and over 30 of the Fortune e-50.Journal of Direct, Data and Digital Marketing Practice (2007) 9, 3–15. doi:10.1057/palgrave.dddmp.4350079

Document Type: Research Article


Publication date: July 1, 2007

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