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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 9, Number 1, 1 July 2007

Editorial
pp. 1-2(2)
Authors: Fairlie, Robin; Holder, Derek

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The challenges facing today's business leaders
pp. 3-15(13)
Author: Sorrell, Sir Martin

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Donor profitability measurement
pp. 47-66(20)
Author: Sauvé-Rodd, John

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Powergen: The journey to marketing optimisation
pp. 76-83(8)
Author: Perrett, Mark

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Telephone marketing: The importance of the opt-out
pp. 84-97(14)
Author: Langford, Paul

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Abstracts
pp. 98-111(14)

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Key Account Management — The Definitive Guide
pp. 112-114(3)
Author: Woolhouse, Reviewed by Keir

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