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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 8, Number 4, 1 April 2007

Will personal marketing replace direct marketing?
pp. 287-288(2)
Authors: Holder, Derek; Fairlie, Robin

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Direct marketing: Options for the future
pp. 289-293(5)
Author: Simpson, Peter

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Children and privacy online
pp. 294-308(15)
Authors: Nairn, Agnes; Monkgol, Dowsiri

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BT campaign: ‘Business Plan’
pp. 336-345(10)
Author: Boothby, Kate

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Abstracts
pp. 354-363(10)

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