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M-commerce — Generating revenue from content and mobile portals

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The UK and global mobile markets have seen incredible growth despite some justified skepticism from markets and consumers alike. Now the opportunities for growth in both content and m-commerce development in a multi-channel environment are compelling. Written specifically to help new entrants into this market, this paper discusses the nature of the UK mobile market, key issues, developing product, getting it to market and, crucially, the direct marketing opportunities presented by this channel.Journal of Direct, Data and Digital Marketing Practice (2007) 8, 243–253. doi:10.1057/palgrave.dddmp.4350053
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Document Type: Research Article

Publication date: 2007-01-01

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